Feasibility Analysis of Mohtaat Uni Brite Information App
1. Executive Summary
The Mohtaat Uni Brite app is a digital solution tailored for university students, particularly targeting freshmen and gap-year students in Multan. The app provides essential information such as course guides, campus navigation, event schedules, and academic resources. This analysis evaluates the feasibility of the app by analyzing market demand, technical requirements, financial viability, and operational considerations.
2. Market Analysis
2.1 Industry Attractiveness
Growth Potential: The ed-tech industry in Pakistan is growing rapidly due to increasing smartphone penetration and digital transformation in educational institutions.
Target Market: Approximately 50,000 students enroll in universities annually in Multan, many of whom struggle with transitioning into university life. This makes them a key demographic.
Competitors: Limited direct competitors. Existing apps like Campus.pk focus on test preparation rather than university-specific needs.
2.2 Target Market Attractiveness
Demographics: Young adults aged 17-24 who are tech-savvy and actively seek digital solutions.
Pain Points: Lack of centralized information about campus life, difficulty in choosing courses, and inadequate orientation for freshmen.
Demand: High, as students need reliable resources to navigate university life effectively.
3. Technical Feasibility
3.1 App Development Requirements
Platform: Android (priority) and iOS (future expansion).
Features:
Course and department guides.
Campus map integration.
Event calendars and notifications.
Study resources and tips.
3.2 Team and Tools
Team: App developers, UI/UX designers, and content creators.
Tools: Flutter for app development, Firebase for backend support, and Figma for design.
3.3 Timeline
Phase 1: Research and planning (1 month).
Phase 2: App development and testing (3 months).
Phase 3: Launch and initial feedback (1 month).
Financial Feasibility
4.1 Cost Analysis
Development Costs: PKR 800,000 (for development and testing).
Marketing Budget: PKR 200,000 (digital ads and campus promotions).
Maintenance Costs: PKR 50,000/month.
4.2 Revenue Model
Subscription Plans:
Free basic version.
Premium version with exclusive features (PKR 300/month).
In-App Ads: Partnerships with local businesses.
4.3 Break-Even Analysis
Expected break-even within the first year, assuming 10,000 premium users and ad revenue of PKR 50,000/month.
perational Feasibility
5.1 Launch Strategy
Pilot launch at two major universities in Multan.
Collaborate with student societies to promote the app.
5.2 Marketing Plan
Social media campaigns targeting students.
On-campus events and workshops to demonstrate app usage.
5.3 User Support
Dedicated in-app chat for user queries.
Regular updates based on feedback.
6. Risk Analysis
6.1 Potential Challenges
Low adoption rate among non-tech-savvy students.
Competition from future entrants.
6.2 Mitigation Strategies
Conduct regular feedback sessions to improve user experience.
Focus on affordable pricing and unique features.
Writing Plan for Feasibility Report
Research and Data Collection (1 Week):
Gather statistics about university enrollments in Multan.
Identify student pain points through surveys or interviews.
Research app development costs and timelines.
Outline Creation (2 Days):
Develop a clear structure for the feasibility report, including sections like market analysis, technical feasibility, financial viability, and risks.
Drafting (1 Week):
Write detailed sections based on collected data.
Use visual aids such as graphs, charts, or tables for clarity.
Editing and Feedback (3 Days):
Review the draft for coherence and accuracy.
Seek feedback from team members or mentors.
Finalization (2 Days):
Refine the report, ensuring professional formatting and error-free content.
Prepare an executive summary and conclusion.
Presentation Preparation (1 Week):
Develop slides summarizing key findings.
Practice delivering the presentation effectively.
