Tuesday, 4 January 2022

Beauty everyday ‘wearable’ look

 

  1. . Everything in the photo has been done in correspondence with the white colour that is so dominate in the photo. Becky has used shape to distinguish differences in the photo subtly without adding anything overpowering or distracting, for example the balls around the model as well as the strong shapes on the clothing she is wearing. The model in the photo has her eyes closed and this has created a serine and calm effect that matches the emotions that the white connotes. The eyes are the focal point even though they are closed – they have been accented using eyeliner in a delicate fashion and this in turn as added a dark contrast around them. This kind of beauty photography is becoming more prevalent in the beauty/photography world and we are seeing more looks that aren’t ‘wearable’ in a bid to create digital art. This second photo from Becky is another in which she has demonstrated her clean and contemporary approach to photography. In terms of the makeup in this photo a sterile look has been created on the model that compliments yet doesn’t over power the other elements of the photo (technology being the topic here). There are limited colours used in the photo and those that have been used contrast nicely against each other, black and white, greens and pinks etc. The model again has her eyes closed and this has created a strong emotional environment in the photo it wouldn’t have otherwise had – I also think this is another nice contrast against the theme being photographed (technology). Looking at Becky’s work it is evident there is a running style that sees a clean execution of her work in a contemporary fashion. There are digital graphic effects in the work and this has given it a modern edge that is being embraced by photographers today. I like the way there are subtle contrasts in her work and I like the simple approach she takes as it always – she works it in an effective way. Akos is another interesting modern photographer who specializes in beauty and fashion photography. Based in New York he has become renouned for the ‘timeless’ look he gives women when photographing them, giving his work an ever ending expiration date. Over the year he has built up a prestigious client base in the beauty industry including L’Oreal, Johnson, Vogue, Elle and Wella to name but a few, as well as working with a multitude of famous models and celebrities. This photo from his portfolio for Vogue beauty is an accurate reflection of modern beauty photography. His work has a fun and feminine vibe about it, where he embraces youth to create a contemporary piece of art that appeals to the fashionable audience. There is a definitive style about his work that makes it both high fashion and commercial. In this particular photo I like how the lightening and contrasting textures have made a visually interesting shot. I like the way he has directed his model and got expression out of her that looks both strong and powerful, as well as having a young and sexy sense about it too – it is balance perfectly in the shot. He works well with his models as they connect well with camera – this is important in photography like this as it draws the

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